Social Media Plan

First Social Media Platform Utilized

I chose Instagram and YouTube because these have vlog styled content. I believe that using vlog style content to promote the wellness clinic will help a ton. On Instagram, we see short reels of people’s day in their lives and consumers remain intrigued to know what a person does throughout their day to make them more productive, and they subconsciously begin to copy it. Over on YouTube, we see the same thing, just in a longer time frame. Content creators will take you through their day or week and encourage consumers to practice self-care and give them tips to manage their day. This style of content isn’t normally found on social media platforms like Facebook and Reddit. It could be found on TikTok; however, I prefer YouTube for the fact that it isn’t as transactional as TikTok.

Instagram
Mock-Up One

Instagram
Mock-Up Two

Second Social Media Platform Utilized

I intend to engage with customers by having content creators create vlog-style content. In this content, they would be promoting wellness tips that come from our wellness clinic, and they would give credit to it to raise more awareness to the clinic. They will also be encouraged to visit the clinic and record it, so people desire to come to the clinic. Lastly, they will be asked to attend one of our outreach programs and vlog their experience. This will promote awareness of the clinic, our events that we host, and the main tips and tricks we want freshman students to know. This will be posted on Instagram a few days before there is a huge event coming up. We will have five students post two vlogs that promote the wellness clinic on YouTube per semester. These students will be required to have an audience of at least 1,000 subscribers that are all located in Indianapolis, since our target audience is students attending IU Indianapolis.