Executive Summary

This marketing plan is centered on a wellness program that will be introduced to the campus for freshman students who are trying to have a smooth transition into college. The wellness center will promote health management while being in college by hosting events where freshmen students can learn about promoting their health in all different aspects.

We plan on marketing this wellness center by using different social media avenues. YouTube and Instagram will be our main avenue of marketing. We plan on using students who have at least two thousand subscribers to promote the events being hosted by the wellness center.

Through the marketing plan pitched, my hope is that we create a space where freshmen students are given the resources to easily transition into their first year of college. With influence from peers on social media, it could become something that will help promote the physical, emotional, social, and mental health in the students.

Through the marketing plan pitched, my hope is that we create a space where freshmen students are given the resources to easily transition into their first year of college.

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Faith Fasoore

Fall 2024

Executive Summary

Through the marketing plan pitched, my hope is that we create a space where freshmen students are given the resources to easily transition into their first year of college.