Faith Fasoore
Fall 2024
Target Market
My ideal customer market would be first year college students that live on IU Indianapolis campus. I believe my services would be good for these people because it would serve as a help when it comes to transitioning from high school to college. I believe that transition process can be tough for most freshmen, and their attitude in this time can be very conflicting. They want to live in their newfound independence, but they have no balance and support health-wise. You would notice that a lot of the people I want to attract as an audience are just trying to learn more about themselves. They are open to new things to see what their hobbies are, to notice their habits. Because of the journey in finding themselves, they often need times of reflection and that’s what these wellness events would be for.
I would offer events that are centered around wellness and promoting health benefits and tips while in school. This would help freshmen students also feel in control of something in their life, and the benefit would be it’s their health, so it benefits the school and the students. In that transition process, freshmen can feel very lost and confused. They can feel like they don’t have any idea of their future or that their goals seem too far to attain. This would help students to get ahold of their mental health and our events would help them see that what they’re going through is completely normal.
Another thing is that freshmen on campus are new to living on their own and need some health tips moving forward. This would also help them in setting up appointments for eye checks, dental appointments, and so forth. This is a great way to promote the health of a student. While on campus, they can still make sure that they are being taken care of physically.
Lastly, I believe our events will provide a sense of escape for the students. They will be able to make sure that they are putting their health and wellness first. This will also be a way for them to make friends in their same year and that adds to their wellness.