Budget

Considering my form of social media content, I will be working with students who have a substantial number of followers on YouTube or Instagram. Youtubers and Instagrammers will be getting paid based on the amount of people they refer to our events. There will be a base pay, and the rest of the pay will be divested based on the reach they have. Without this standard, we could end up spending way too much on ineffective marketing. It usually costs a couple hundred dollars to have someone shoutout our events on our page. We will also come to a negotiation on the percent they would receive for every person they refer. This varies from person to person based off their subscribers and their personal rates. I will be sponsoring some ads on social media, but plan to have most of our pictures be regular and authentic posts. That will be what’s unique to us. I would also like to buy advertisements on YouTube as well. Those can fit in between people’s videos as well. We will be creating a website for our clinic through a website builder page. I won’t need to purchase software to track my social media analytics because Instagram and YouTube have those features already.