Objectives + Strategies + Tactics

Objectives are how we will measure the success of the marketing plan once it is implemented.

Strategies address how objectives are to be achieved

Tactics are the specific actions, details, and activities that must occur in order for the strategy to succeed and the objective to be met

Objective 1:

Raise awareness of preventative health services by 30% in the first semester.

Strategy 1:

Partnering with specific academic departments and utilizing campaigns.

Tactic 1:

Partner with Medical Student Council to give out mercy for free to those who participate.

Tactic 2:

Spread handouts through the nursing and medicine department buildings to spread awareness.

Objective 2:

Increase student engagement by 20% in the first semester.

Strategy 2:

Partnering with different student organizations and providing incentives for participation.

Tactic 1:

Partner with Medical Student Council to give out merch for free to those who participate.

Tactic 2:

Partner with restaurants to provide free food to those who participate in our events.

Objective 3:

Decrease the mental health crises on the campus by 20% within the school year.

Strategy 3:

Providing counseling sessions and avenues to release freely. Also, creating new ways to have people purge their feelings through art.

Tactic 1:

Broadcast mental health sessions for students.

Tactic 2:

Host an arts session (paint and chill) for relaxation time.